Monday, May 6, 2013

Terrible Sales & Marketing

Just because you can sell ad space, doesn't mean you should.

Notice anything wrong with this picture?


The ad for Kingsford to grill for Mom implies you stay at home and not go out to eat with her.  That sentiment is diametrically opposed to the whole reason OpenTable exists, to make reservations at restaurants.  It would be the same if you saw ads for the Boston-New York Delta Shuttle on Amtrak's website.  Every purchase on Delta is a lost sale on Amtrak.  Same situation here with Kingsford on OpenTable for Mother's Day (one of the busiest days for restaurants with the other being Valentine's Day).  I have a feeling a lazy ad sales dept. is to blame.

On a separate note, I plan on grilling for my Mom for Mother's day, but will be using gas and hardwood lump charcoal, not Kingsford briquettes.

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